Webex by Cisco set out to redesign its brand for a new era of inclusive, hybrid collaboration. Our team led the global rebrand, and I worked across product UI, web experience, and the core branding system, defining how the new identity lives across both marketing and product surfaces.

I focused on translating the brand into real product experiences, exploring the look and feel of the login and post-login default UI states, and shaping how brand elements appear inside the product. I also helped define and document the iconography and illustration systems, collaborating with another designer and external vendor partners to scale the work.

Built on principles of seamless, vibrant, focused, and personalized, the system balances strong structure with flexibility allowing Webex to remain recognizable while adapting across platforms, audiences, and geographies. The identity has since been applied across Platform UI, Webex.com, Webex One branding, and hybrid experience centers.